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{"id":16965,"date":"2022-01-26T09:31:20","date_gmt":"2022-01-26T14:31:20","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=evento&#038;p=16965"},"modified":"2023-05-08T09:33:08","modified_gmt":"2023-05-08T14:33:08","slug":"estas-construyendo-un-frankenstein-de-performance-digital","status":"publish","type":"marketing-live","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/marketing-live\/estas-construyendo-un-frankenstein-de-performance-digital\/","title":{"rendered":"\u00bfEst\u00e1s construyendo un Frankenstein de performance digital?"},"content":{"rendered":"<div id=\"introduccion\" class=\"mb-3 mb-lg-5\">\n    <div class=\"d-flex flex-column mx-0 sidebar-bloque-detalle-evento\">\n        <div class=\"\">\n            <figure class=\"p-0 m-0\">\n                <img src=\"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-content\/uploads\/2022\/01\/Articulo-100x500-3.png\" alt=\"\" class=\"img-fluid w-100\">\n            <\/figure>\n        <\/div>\n        <div class=\" p-3 p-lg-5\">\n            <p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Muchos managers de marketing contratan plataformas y tecnolog\u00edas desde diferentes \u00e1ngulos pero luego es dif\u00edcil hacer que todas trabajen de manera coordinada en funci\u00f3n de una sola estrategia de performance digital. En este webinar veremos la metodolog\u00eda de 6 \u00e1ngulos para hacer que tu \\&quot;criatura\\&quot; de marketing digital funcione y venda.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9149,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Muchos managers de marketing contratan plataformas y tecnolog\u00edas desde diferentes \u00e1ngulos pero luego es dif\u00edcil hacer que todas trabajen de manera coordinada en funci\u00f3n de una sola<strong> estrategia de performance<\/strong> <strong>digital. <\/strong><\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Muchos managers de marketing contratan plataformas y tecnolog\u00edas desde diferentes \u00e1ngulos pero luego es dif\u00edcil hacer que todas trabajen de manera coordinada en funci\u00f3n de una sola estrategia de performance digital. En este webinar veremos la metodolog\u00eda de 6 \u00e1ngulos para hacer que tu \\&quot;criatura\\&quot; de marketing digital funcione y venda.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9149,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">En este webinar gratuito veremos la <strong>metodolog\u00eda de 6 \u00e1ngulos<\/strong> para hacer que tu &#8220;criatura&#8221; de marketing digital funcione y venda.<\/span><\/p>\n<p>Hablaremos sobre:<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;- C\u00f3mo hacer un buen diagn\u00f3stico \\n- Claves para construir un panel de control y m\u00e9tricas que impacten en el negocio \\n- Estrategia y aplicaci\u00f3n en equipos de marketing digital \\n- Mejores tendencias y herramientas para performance en sitios transaccionales&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9149,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:2},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">&#8211; C\u00f3mo hacer un buen diagn\u00f3stico<br \/>\n&#8211; Claves para construir un panel de control y m\u00e9tricas que impacten en el negocio<br \/>\n&#8211; C\u00f3mo implementar una buena estrategia para aplicarla en equipos de marketing digital<br \/>\n&#8211; Cu\u00e1les son las mejores tendencias y herramientas para performance en sitios transaccionales<\/span><\/p>\n<p>\u00a1Con\u00e9ctate el pr\u00f3ximo <strong>martes\u00a08 de febrero<\/strong> a este Webinar Gratuito!<\/p>\n<p><strong>Fecha:<\/strong> Martes 8 de febrero 2022<br \/>\n<strong>Hora:<\/strong> 5:00 p.m. (Hora Colombia)<\/p>\n<p><strong>\u00a1Reg\u00edstrate gratis!<\/strong><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<section class=\"sidebar-profesores mt-3 mt-lg-5 mb-4 mb-lg-5\" id=\"profesores\">\n    <div class=\"d-flex pb-3\">\n            <\/div>\n            <div class=\"\">\n                            <div class=\"wrapper-card-profesor mb-4\">\n                    <div class=\"card-profesor\">\n                        <div class=\"row mx-0 align-items-center\">\n                            <div class=\"col-12 col-lg-3 px-0 py-5 py-lg-0\">\n                                <div class=\"wrapper-img-profesor\">\n                                    <figure class=\"img-profesor img-profesor-bg \">\n                                        <img src=\"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-content\/themes\/mktu_theme\/images\/background-foto.svg\" alt=\"\" class=\"\">\n                                    <\/figure>\n                                    <figure class=\"img-profesor wrapper-rounded\">\n                                        <img src=\"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-content\/uploads\/2022\/01\/Javier-castro-200x200-1.png\" alt=\"\" class=\"\">\n                                    <\/figure>\n                                <\/div>\n\n                            <\/div>\n                            <div class=\"col-12 col-lg-9 pr-lg-4\">\n                                <div class=\"mt-3\">\n                                    <h3 class=\"px-0  text--aeonikBold text--mdi text--center-responsive\">\n                                        Javier Castro                                    <\/h3>\n                                <\/div>\n                                <div>\n                                    <p class=\"px-0 text--lila text--aeonikRegular text--mdi text--center-responsive\">\n                                        Senior Manager en performance digital \/ eCommerce \/ Facebook Instagram Ads \/ Business Dev \/ Consultor y Profe \/ Fundador H\u00e9xagon Partners \/ Digital Advisor KREAB Colombia                                    <\/p>\n                                <\/div>\n                                <div class=\"redes-profesor d-flex justify-content-center justify-content-lg-start mb-3\">\n                                   <!-- <a href=\" \" class=\"mr-3\">\n                                        <spanc class=\"icon-facebook-1\"><\/span>\n                                    <\/a>\n                                    <a href=\" \" class=\"mr-3\">\n                                        <spanc class=\"icon-twitter\"><\/span>\n                                    <\/a>-->\n                                                                        <a href=\" https:\/\/www.linkedin.com\/in\/javiercastrorueda\/\" class=\"mr-lg-3\" target=\"_blank\">\n                                        <spanc class=\"icon-linkedin-1\"><\/span>\n                                    <\/a>\n                                                                    <\/div>\n                                <div class=\"mb-3\">\n                                    <p class=\"px-0 m-0 text--lila text--aeonikRegular text--m text--center-responsive\">\n                                        Amplia experiencia con multinacionales y startups desarrollando modelos de negocio digitales en Espa\u00f1a y Colombia. MBA In Company por ESADE Business School, Madrid, Espa\u00f1a. Comunicaci\u00f3n y Publicidad. Universidad Javeriana Bogot\u00e1. Terra \/ Telef\u00f3nica \/ Canal A \/ SKY Tv \/ LLorente y Cuenca \/ Adsmurai \/ Facebook &amp; Google Partner.                                     <\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n\n                    <\/div>\n    <\/section><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":14694,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"tags":[],"perfiles":[51,50,52],"categoria-marketing-live":[],"_links":{"self":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/marketing-live\/16965"}],"collection":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/marketing-live"}],"about":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/types\/marketing-live"}],"author":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/comments?post=16965"}],"version-history":[{"count":6,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/marketing-live\/16965\/revisions"}],"predecessor-version":[{"id":16982,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/marketing-live\/16965\/revisions\/16982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media\/14694"}],"wp:attachment":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media?parent=16965"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/tags?post=16965"},{"taxonomy":"perfiles","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/perfiles?post=16965"},{"taxonomy":"categoria-marketing-live","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/categoria-marketing-live?post=16965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}