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{"id":18577,"date":"2022-07-29T09:09:29","date_gmt":"2022-07-29T14:09:29","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=curso-gratuito&p=18577"},"modified":"2022-07-29T09:09:31","modified_gmt":"2022-07-29T14:09:31","slug":"nuevo-plan-de-marketing-mas-alla-de-meta-y-google","status":"publish","type":"curso-gratuito","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/curso-gratuito\/nuevo-plan-de-marketing-mas-alla-de-meta-y-google\/","title":{"rendered":"Nuevo Plan de Medios: M\u00e1s all\u00e1 de Meta y Google"},"content":{"rendered":"
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\n \"\"\n <\/figure>\n <\/div>\n
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Nuestros\u00a0clientes y las marcas<\/strong>\u00a0cada vez est\u00e1n m\u00e1s interesadas en expandir su comunicaci\u00f3n a nuevas generaciones, bienvenidos los centennials como nuevos grandes consumidores, los millenials no se quedan atr\u00e1s. Ahora es momento de cambiar nuestro\u00a0plan de medios para ser m\u00e1s eficaces e integrales.<\/strong><\/span><\/p>\n

En este curso gratuito hablaremos sobre:<\/p>\n

* Exploraci\u00f3n de los\u00a0nuevos medios digitales<\/strong>
\n* Estrategias m\u00e1s comunes para\u00a0Tik Tok, Spotify, Waze, Pinterest.<\/strong>
\n* Conocimiento sobre los\u00a0KPIS<\/strong>\u00a0empleados por los nuevos medios.
\n* Consideraciones a tener en cuenta al construir un nuevo plan de medios.
\n*\u00a0Integraci\u00f3n 360.<\/strong><\/span><\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n <\/div>\n
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\n \"\"\n <\/figure>\n
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\n Stevens Orozco Caicedo <\/h3>\n <\/div>\n
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\n Director de Planeaci\u00f3n Estrat\u00e9gica y de Medios en Deep Marketing Group. <\/p>\n <\/div>\n

\n \n <\/div>\n
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\n Publicista de la Universidad Pontificia Bolivariana, especialista en Anal\u00edtica Digital, Reputaci\u00f3n de Marca y Estrategias Digitales del Instituto de Marketing Online de Barcelona. Estudiante de Maestr\u00eda en Marketing Digtial & Ecommerce de la Universidad Tecnol\u00f3gica Latinoamericana de Mexico. Profesor Hora C\u00e1tedra de Publicidad y Comunicaci\u00f3n Social de la Universidad Central. \r\n\r\nCuenta con m\u00e1s de 20 casos de \u00e9xito en Marketing Digital y gesti\u00f3n de mas de 100 marcas de diversos tama\u00f1os, multinacionales, transnacionales, nacionales y Pmes. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n <\/div>\n <\/section>","protected":false},"excerpt":{"rendered":"

Una mirada integral a los medios digitales emergentes<\/p>\n","protected":false},"author":5,"featured_media":18578,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"tags":[],"perfiles":[51,50,52],"cursos":[69],"_links":{"self":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/18577"}],"collection":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito"}],"about":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/types\/curso-gratuito"}],"author":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/comments?post=18577"}],"version-history":[{"count":2,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/18577\/revisions"}],"predecessor-version":[{"id":18584,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/18577\/revisions\/18584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media\/18578"}],"wp:attachment":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media?parent=18577"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/tags?post=18577"},{"taxonomy":"perfiles","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/perfiles?post=18577"},{"taxonomy":"cursos","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/cursos?post=18577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}