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{"id":18136,"date":"2022-06-09T10:17:02","date_gmt":"2022-06-09T15:17:02","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=curso-gratuito&p=18136"},"modified":"2022-06-16T16:11:25","modified_gmt":"2022-06-16T21:11:25","slug":"influencer-marketing-y-la-tecnologia","status":"publish","type":"curso-gratuito","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/curso-gratuito\/influencer-marketing-y-la-tecnologia\/","title":{"rendered":"Influencer Marketing y Tecnolog\u00eda"},"content":{"rendered":"
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\n \"\"\n <\/figure>\n <\/div>\n
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IAB reporta trimestralmente crecimientos cercanos al 70% en\u00a0Influencer Marketing<\/strong>. Hoy todas las marcas quieren influencer marketing.<\/span><\/p>\n

En este curso gratuito veremos c\u00f3mo naci\u00f3 el Influencer Marketing, c\u00f3mo se mide, qu\u00e9 tipos de influencers<\/strong> hay, c\u00f3mo se construye un programa de Influencer Marketing exitoso. Veremos casos de influencer marketing exitosos<\/strong> y otros que no lo fueron.<\/p>\n

En este curso hablaremos sobre:<\/p>\n

– C\u00f3mo nace el Influencer Marketing
\n– C\u00f3mo se mide
\n– Tipos de influencers
\n– CPE, coste por engagement o influencia
\n– Advocacy Marketing o marketing de recomendaci\u00f3n<\/span><\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n <\/div>\n
\n
\n
\n
\n
\n
\n
\n \"\"\n <\/figure>\n
\n \"\"\n <\/figure>\n <\/div>\n\n <\/div>\n
\n
\n

\n Juan David Ram\u00edrez Vel\u00e1squez <\/h3>\n <\/div>\n
\n

\n Co-Founder and CRO – FLUVIP GROUP <\/p>\n <\/div>\n

\n \n \n <\/span>\n <\/a>\n <\/div>\n
\n

\n M\u00e1s de 30 a\u00f1os de experiencia profesional en publicidad y mercadeo con agencias l\u00edderes en el pa\u00eds como OMD, DDB, BBDO y JWT. Trabajando desde cliente fue anunciante de Unilever Andina y ETB (Empresa de tel\u00e9fonos de Bogot\u00e1). En Unilever hizo su salto al mundo digital para luego ser parte de Microsoft dentro de I-Network \/ Batanga y Yahoo. Actualmente es emprendedor y hace parte del mundo del Influencer Marketing con FLUVIP Group donde llega como CRO hace 10 a\u00f1os, siendo ya m\u00e1s de 130 colaboradores en la regi\u00f3n. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n <\/div>\n <\/section>","protected":false},"excerpt":{"rendered":"

Descubre c\u00f3mo se construye un programa de Influencer Marketing exitoso.<\/p>\n","protected":false},"author":5,"featured_media":18137,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"tags":[],"perfiles":[51,50,52],"cursos":[69],"_links":{"self":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/18136"}],"collection":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito"}],"about":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/types\/curso-gratuito"}],"author":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/comments?post=18136"}],"version-history":[{"count":4,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/18136\/revisions"}],"predecessor-version":[{"id":18381,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/18136\/revisions\/18381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media\/18137"}],"wp:attachment":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media?parent=18136"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/tags?post=18136"},{"taxonomy":"perfiles","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/perfiles?post=18136"},{"taxonomy":"cursos","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/cursos?post=18136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}