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{"id":17760,"date":"2022-05-27T10:07:26","date_gmt":"2022-05-27T15:07:26","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=curso-gratuito&p=17760"},"modified":"2022-06-16T17:22:37","modified_gmt":"2022-06-16T22:22:37","slug":"nuevos-retos-de-las-marca","status":"publish","type":"curso-gratuito","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/curso-gratuito\/nuevos-retos-de-las-marca\/","title":{"rendered":"Nuevos retos de las marcas"},"content":{"rendered":"
\n
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\n \"\"\n <\/figure>\n <\/div>\n
\n

En este curso gratuito veremos c\u00f3mo se comporta el nuevo consumidor<\/strong> y cu\u00e1les son los retos y las oportunidades a las que las marcas se enfrentan hoy en d\u00eda, ya que entendiendo al consumidor podemos dise\u00f1ar estrategias para el desarrollo de productos de servicios y canales de distribuci\u00f3n.<\/p>\n

Hablaremos sobre:<\/p>\n

-Entender al nuevo consumidor<\/strong>
\n-C\u00f3mo algunas marcas han aplicado este concepto a sus estrategias
\n-Cu\u00e1les son las macro ofertas o corrientes<\/strong> que empujan el comportamiento del consumidor.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n <\/div>\n
\n
\n
\n
\n
\n
\n
\n \"\"\n <\/figure>\n
\n \"\"\n <\/figure>\n <\/div>\n\n <\/div>\n
\n
\n

\n Isabel P\u00e9rez Alc\u00e1ntara <\/h3>\n <\/div>\n
\n

\n Directora de marketing y desarrollo comercial en Helados Popsy <\/p>\n <\/div>\n

\n \n \n <\/span>\n <\/a>\n <\/div>\n
\n

\n Director de Marketing con master en Direcci\u00f3n de marketing & ventas. Con m\u00e1s de 20 a\u00f1os de experiencia en compa\u00f1\u00edas nacionales y multinacionales de consumo masivo, retail, telecomunicaciones, y entretenimiento. Direcci\u00f3n y estrategia de marketing para categor\u00edas l\u00edderes en el mercado con alcance internacional. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n <\/div>\n <\/section>","protected":false},"excerpt":{"rendered":"

Descubre c\u00f3mo se comporta el nuevo consumidor y crea estrategias para ellos.<\/p>\n","protected":false},"author":5,"featured_media":17761,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"tags":[],"perfiles":[51,50,52],"cursos":[71],"_links":{"self":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/17760"}],"collection":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito"}],"about":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/types\/curso-gratuito"}],"author":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/comments?post=17760"}],"version-history":[{"count":3,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/17760\/revisions"}],"predecessor-version":[{"id":18397,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/17760\/revisions\/18397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media\/17761"}],"wp:attachment":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media?parent=17760"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/tags?post=17760"},{"taxonomy":"perfiles","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/perfiles?post=17760"},{"taxonomy":"cursos","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/cursos?post=17760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}