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{"id":17390,"date":"2022-03-25T10:24:31","date_gmt":"2022-03-25T15:24:31","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=curso-gratuito&p=17390"},"modified":"2022-06-16T16:33:59","modified_gmt":"2022-06-16T21:33:59","slug":"la-transformacion-del-pr","status":"publish","type":"curso-gratuito","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/curso-gratuito\/la-transformacion-del-pr\/","title":{"rendered":"La transformaci\u00f3n del PR"},"content":{"rendered":"
\n
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\n \"\"\n <\/figure>\n <\/div>\n
\n

Dado el incremento de oportunidades para conectar con la sociedad desde Internet, en un mundo pospand\u00e9mico, han surgido herramientas de comunicaci\u00f3n que permiten aumentar la exposici\u00f3n de las marcas.<\/strong> Hoy hablamos de estrategias multicanal, pero adem\u00e1s de humanizar y trascender desde la digitalizaci\u00f3n porque, aunque no nos compren, la sociedad nos ve y comenta lo que hacemos.<\/p>\n

Por ello, el PR o las Relaciones P\u00fablicas desde el internet<\/strong>, se convierte en la herramienta clave que permitir\u00e1 entender y acercar de manera asertiva.<\/p>\n

En este curso hablaremos sobre:<\/p>\n

1. \u00bfPor qu\u00e9 se habla de la transformaci\u00f3n del PR \/ Relaciones P\u00fablicas?<\/strong>
\n2. Ventajas de la implementaci\u00f3n del PR basado en la digitalizaci\u00f3n.<\/strong>
\n3. Acciones pr\u00e1cticas de las PR digitales<\/strong> para comenzar la estrategia
\n4. \u00bfC\u00f3mo medirlo?
\n5. Preguntas y conclusiones<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n <\/div>\n
\n
\n
\n
\n
\n
\n
\n \"\"\n <\/figure>\n
\n \"\"\n <\/figure>\n <\/div>\n\n <\/div>\n
\n
\n

\n Nataly Leal D\u00edaz <\/h3>\n <\/div>\n
\n

\n Consultora aliada en empresas como InspirandoT, CTA Partners, entre otros. Co-Fundadora de Henk\u00f4 Comms <\/p>\n <\/div>\n

\n \n \n <\/span>\n <\/a>\n <\/div>\n
\n

\n Graduada en Comunicaci\u00f3n Social-Periodismo, con maestr\u00eda y especializaci\u00f3n en relaciones p\u00fablicas y mercadeo y m\u00e1s de quince a\u00f1os de experiencia en el dise\u00f1o e implementaci\u00f3n de estrategias de gesti\u00f3n corporativa para empresas medianas y multinacionales. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n <\/div>\n <\/section>","protected":false},"excerpt":{"rendered":"

Relaciones P\u00fablicas, para aumentar la reputaci\u00f3n en Internet.<\/p>\n","protected":false},"author":5,"featured_media":17395,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"tags":[],"perfiles":[51,50,52],"cursos":[61],"_links":{"self":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/17390"}],"collection":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito"}],"about":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/types\/curso-gratuito"}],"author":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/comments?post=17390"}],"version-history":[{"count":9,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/17390\/revisions"}],"predecessor-version":[{"id":18384,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/17390\/revisions\/18384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media\/17395"}],"wp:attachment":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media?parent=17390"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/tags?post=17390"},{"taxonomy":"perfiles","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/perfiles?post=17390"},{"taxonomy":"cursos","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/cursos?post=17390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}