Warning: include_once(): open_basedir restriction in effect. File(/www/wwwroot/recursosvm.existaya.com/mktu_jobs/wp-content/mu-plugins/cl-smart-advice.php) is not within the allowed path(s): (/www/wwwroot/recursosvm.existaya.com/:/tmp/) in /www/wwwroot/recursosvm.existaya.com/mktu_jobs/wp-settings.php on line 340

Warning: include_once(/www/wwwroot/recursosvm.existaya.com/mktu_jobs/wp-content/mu-plugins/cl-smart-advice.php): failed to open stream: Operation not permitted in /www/wwwroot/recursosvm.existaya.com/mktu_jobs/wp-settings.php on line 340

Warning: include_once(): Failed opening '/www/wwwroot/recursosvm.existaya.com/mktu_jobs/wp-content/mu-plugins/cl-smart-advice.php' for inclusion (include_path='.:') in /www/wwwroot/recursosvm.existaya.com/mktu_jobs/wp-settings.php on line 340
{"id":14867,"date":"2021-10-08T08:59:19","date_gmt":"2021-10-08T13:59:19","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=curso-gratuito&p=14867"},"modified":"2022-06-16T15:51:36","modified_gmt":"2022-06-16T20:51:36","slug":"inbound-marketing-para-aumentar-la-base-de-datos","status":"publish","type":"curso-gratuito","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/curso-gratuito\/inbound-marketing-para-aumentar-la-base-de-datos\/","title":{"rendered":"Inbound Marketing para aumentar la Base de Datos"},"content":{"rendered":"
\n
\n
\n
\n \"\"\n <\/figure>\n <\/div>\n
\n

Crea poderosas estrategias de marketing digital<\/strong> que hagan crecer tu negocio o empresa, incrementa tu base de datos y haz que todos tus clientes se enamoren de tu marca.<\/p>\n

En este curso gratuito hablaremos sobre c\u00f3mo crear una estrategia integral a trav\u00e9s del email marketing 360. Hablaremos sobre:<\/p>\n

– C\u00f3mo crear un plan de marketing digital efectivo incluyendo email marketing.<\/p>\n

– C\u00f3mo plantar objetivos a nivel global<\/p>\n

– Desde d\u00f3nde alimentar tu base de datos<\/p>\n

– Asuntos, estructuras de contenido y llamadas a la acci\u00f3n<\/p>\n

– Ejemplos, errores y buenas pr\u00e1cticas (c\u00f3mo evitar spam)<\/p>\n

\u00bfYa tienes una estrategia de marketing construida?<\/p>\n

Si ya tienes una, debe tener esto:<\/p>\n

1. Objetivos de negocio a corto y largo plazo<\/p>\n

2. Target<\/p>\n

3. Buyers personas<\/p>\n

4. KPIs<\/p>\n

5. T\u00e9cnicas y canales<\/p>\n

6. Identidad de marca (tono)<\/p>\n

7. Manual de marca<\/p>\n

Abordaremos muchos otros puntos sobre la construcci\u00f3n de una estrategia de marketing enfocada en aumentar tu base de datos, desc\u00fabrelas en este curso gratuito.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\n
\n <\/div>\n
\n
\n
\n
\n
\n
\n
\n \"\"\n <\/figure>\n
\n \"\"\n <\/figure>\n <\/div>\n\n <\/div>\n
\n
\n

\n Karola Bernal <\/h3>\n <\/div>\n
\n

\n Head of Partners North LATAM en VTEX <\/p>\n <\/div>\n

\n \n \n <\/span>\n <\/a>\n <\/div>\n
\n

\n Profesional en Publicidad de la Universidad Jorge Tadeo Lozano de Bogot\u00e1, Cursos en Psicolog\u00eda del consumidor en Londres y Master en Direcci\u00f3n de Marketing y Gesti\u00f3n comercial en la EAE Business School. Con m\u00e1s de 6 a\u00f1os en el mundo digital, ha sido docente en diferentes universidades del pa\u00eds, en Marketing digital. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n <\/div>\n <\/section>","protected":false},"excerpt":{"rendered":"

Crea poderosas estrategias de marketing digital<\/p>\n","protected":false},"author":2,"featured_media":14868,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"tags":[],"perfiles":[51,50,52],"cursos":[61],"_links":{"self":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14867"}],"collection":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito"}],"about":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/types\/curso-gratuito"}],"author":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/comments?post=14867"}],"version-history":[{"count":6,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14867\/revisions"}],"predecessor-version":[{"id":18122,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14867\/revisions\/18122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media\/14868"}],"wp:attachment":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media?parent=14867"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/tags?post=14867"},{"taxonomy":"perfiles","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/perfiles?post=14867"},{"taxonomy":"cursos","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/cursos?post=14867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}