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{"id":14727,"date":"2021-10-06T16:03:38","date_gmt":"2021-10-06T21:03:38","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=curso-gratuito&p=14727"},"modified":"2022-06-16T16:27:24","modified_gmt":"2022-06-16T21:27:24","slug":"influencer-marketing","status":"publish","type":"curso-gratuito","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/curso-gratuito\/influencer-marketing\/","title":{"rendered":"Influencer marketing: Impacto en audiencias y marcas"},"content":{"rendered":"
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\n \"\"\n <\/figure>\n <\/div>\n
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En esta Netnograf\u00eda nos adentramos al mundo de los influencers<\/strong> desde la perspectiva de los ejes tem\u00e1ticos que logran mover el inter\u00e9s de sus audiencias. Un an\u00e1lisis pre y durante pandemia, con informaci\u00f3n de valor para quienes desean planear su estrategia de influencer marketing m\u00e1s all\u00e1 del n\u00famero de seguidores.<\/p>\n

En este curso hablaremos sobre los influencers y sus ejes de impacto en audiencias y marcas.<\/p>\n

\u00bfQu\u00e9 es la Netnograf\u00eda?<\/strong><\/p>\n

Es una metodolog\u00eda de investigaci\u00f3n cualitativa que se desarrolla en el entorno digital. El m\u00e9todo Netnografico nos permite entender aspectos de la realidad social de las personas, a trav\u00e9s de su relacionamiento en medios sociodigitales.<\/p>\n

En esta Netnograf\u00eda analizaremos los entornos digitales de influencers en las categor\u00edas de: Fitness, educaci\u00f3n, moda, humor y maquillaje en Colombia, la investigaci\u00f3n se realiz\u00f3 comparando dos contextos:<\/p>\n

En la primera parte veremos an\u00e1lisis previo a la pandemia, y al final encontraremos una contrastaci\u00f3n en el contexto del confinamiento.<\/p>\n

Descubre m\u00e1s informaci\u00f3n en nuestro curso gratuito.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n Monica Hermida <\/h3>\n <\/div>\n
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\n Co funder – JanoResearch <\/p>\n <\/div>\n

\n \n \n <\/span>\n <\/a>\n <\/div>\n
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\n M\u00e1s de 10 a\u00f1os de experiencia en distintas \u00e1reas de la investigaci\u00f3n de mercados, he participado en la gesti\u00f3n de procesos de Research Online & Consumer Insights en compa\u00f1\u00edas como Alpina, Bavaria, Sura, Unilever, Proexport, Natura, y Pepsico. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n <\/div>\n <\/section>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Planea tu estrategia de influencer marketing m\u00e1s all\u00e1 del n\u00famero de seguidores<\/p>\n","protected":false},"author":2,"featured_media":14728,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"tags":[],"perfiles":[51,50,52],"cursos":[69],"_links":{"self":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14727"}],"collection":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito"}],"about":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/types\/curso-gratuito"}],"author":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/comments?post=14727"}],"version-history":[{"count":5,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14727\/revisions"}],"predecessor-version":[{"id":18382,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14727\/revisions\/18382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media\/14728"}],"wp:attachment":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media?parent=14727"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/tags?post=14727"},{"taxonomy":"perfiles","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/perfiles?post=14727"},{"taxonomy":"cursos","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/cursos?post=14727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}