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{"id":14601,"date":"2021-10-04T17:22:56","date_gmt":"2021-10-04T22:22:56","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=curso-gratuito&p=14601"},"modified":"2022-06-16T14:28:20","modified_gmt":"2022-06-16T19:28:20","slug":"digital-insights","status":"publish","type":"curso-gratuito","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/curso-gratuito\/digital-insights\/","title":{"rendered":"Digital Insights"},"content":{"rendered":"
\n
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\n \"\"\n <\/figure>\n <\/div>\n
\n

\u00bfSab\u00edas que la Investigaci\u00f3n Digital<\/strong> es una de las mejores herramientas para conocer a tu consumidor actual?<\/p>\n

Te invitamos a este curso gratuito con Ana Mar\u00eda Serna, directora general de MindLabs, Agencia de Investigaci\u00f3n de Mercados, en el que te compartiremos informaci\u00f3n actualizada del consumidor post-covid,<\/strong> y te ense\u00f1aremos c\u00f3mo analizar y comprender sus h\u00e1bitos, usos y consumos desde el hogar<\/p>\n

Aprender\u00e1s sobre diferentes metodolog\u00edas y herramientas de investigaci\u00f3n,<\/strong> que te permitir\u00e1n descubrir Insights, esas verdades ocultas de tu consumidor para que las optimices y conectes mejor con tu marca.<\/p>\n

\u00bfC\u00f3mo fue el camino de las marcas y los consumidores frente a la pandemia?<\/p>\n

1. Negaci\u00f3n: Choque con la realidad<\/p>\n

2. Incertidumbre: Adaptaci\u00f3n frente a cambios constantes.<\/p>\n

3. Tensi\u00f3n: Especulaci\u00f3n, efectos sociales de la crisis.<\/p>\n

4. Reactivaci\u00f3n: Reintegraci\u00f3n a la nueva realidad.<\/p>\n

5. Transformaci\u00f3n: Inicio de recuperaci\u00f3n, realidad post pandemia.<\/p>\n

Descubre m\u00e1s informaci\u00f3n en nuestro curso.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n \"\"\n <\/figure>\n
\n \"\"\n <\/figure>\n <\/div>\n\n <\/div>\n
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\n Ana Mar\u00eda Serna <\/h3>\n <\/div>\n
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\n Directora General de MindLabs Agencia de Investigaci\u00f3n de Mercados <\/p>\n <\/div>\n

\n \n \n <\/span>\n <\/a>\n <\/div>\n
\n

\n Directora General de MindLabs Agencia de Investigaci\u00f3n de Mercados, con m\u00e1s de 20 a\u00f1os de experiencia en investigaciones cualitativas y cuantitativas. Anteriormente Gerente de Comunicaciones de Winny (Tecnoquimicas). <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n <\/div>\n <\/section>","protected":false},"excerpt":{"rendered":"

La investigaci\u00f3n digital como una herramienta para conocer al consumidor digital<\/p>\n","protected":false},"author":2,"featured_media":14602,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"tags":[],"perfiles":[51,50,52],"cursos":[64],"_links":{"self":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14601"}],"collection":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito"}],"about":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/types\/curso-gratuito"}],"author":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/comments?post=14601"}],"version-history":[{"count":6,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14601\/revisions"}],"predecessor-version":[{"id":18356,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/curso-gratuito\/14601\/revisions\/18356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media\/14602"}],"wp:attachment":[{"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/media?parent=14601"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/tags?post=14601"},{"taxonomy":"perfiles","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/perfiles?post=14601"},{"taxonomy":"cursos","embeddable":true,"href":"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-json\/wp\/v2\/cursos?post=14601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}