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{"id":14553,"date":"2021-10-02T16:33:46","date_gmt":"2021-10-02T21:33:46","guid":{"rendered":"https:\/\/recursos.existaya.com\/mktu_jobs\/?post_type=curso-gratuito&#038;p=14553"},"modified":"2022-06-16T17:32:40","modified_gmt":"2022-06-16T22:32:40","slug":"por-que-utilizar-video-en-la-estrategia-de-marketing","status":"publish","type":"curso-gratuito","link":"https:\/\/recursos.existaya.com\/mktu_jobs\/curso-gratuito\/por-que-utilizar-video-en-la-estrategia-de-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 utilizar video en la estrategia de marketing?"},"content":{"rendered":"<div id=\"introduccion\" class=\"mb-3 mb-lg-5\">\n    <div class=\"d-flex flex-column mx-0 sidebar-bloque-detalle-evento\">\n        <div class=\"\">\n            <figure class=\"p-0 m-0\">\n                <img src=\"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-content\/uploads\/2021\/10\/MKTAldia-1000x660px-5-1.png\" alt=\"\" class=\"img-fluid w-100\">\n            <\/figure>\n        <\/div>\n        <div class=\" p-3 p-lg-5\">\n            <p>Veremos cu\u00e1les han sido los resultados en <strong>inversi\u00f3n, m\u00e9tricas principales, h\u00e1bitos de consumo de video digital en Latino Am\u00e9rica y las principales tendencias del mercado latinoamericano<\/strong> durante el segundo semestre 2017. El video es el futuro de la publicidad, no existe otro medio u otro veh\u00edculo que combine la visibilidad, el sonido y el movimiento de los anuncios de televisi\u00f3n con la interactividad, la segmentaci\u00f3n y la medici\u00f3n que nos permite el internet.<\/p>\n<p>Abordaremos temas como:<\/p>\n<p>&#8211; El video digital como herramienta publicitaria<br \/>\n&#8211; Resultados de inversi\u00f3n por industria, dispositivo y tipo de compra en Latam.<br \/>\n&#8211; Promedio de las principales m\u00e9tricas por pa\u00eds, industria y formato en la regi\u00f3n.<br \/>\n&#8211; H\u00e1bitos de consumo de v\u00eddeo en Am\u00e9rica Latina y Colombia.<\/p>\n<p>Las personas estamos viendo cada vez m\u00e1s videos por internet, es una excelente forma de contar la historia de tu <strong>marca \/ producto \/ servicio e impactar a tu audiencia.<\/strong> El 84% de las personas esperan a que las marcas generen m\u00e1s contenidos qu\u00e9 entretengan, cuenten historias, muestren soluciones y creen experiencias.<\/p>\n<p>El video es una excelente forma para educar, informar e interactuar con las audiencias.<\/p>\n<p>Descubre m\u00e1s informaci\u00f3n en nuestro curso gratuito.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<section class=\"sidebar-profesores mt-3 mt-lg-5 mb-4 mb-lg-5\" id=\"profesores\">\n    <div class=\"d-flex pb-3\">\n            <\/div>\n            <div class=\"\">\n                            <div class=\"wrapper-card-profesor mb-4\">\n                    <div class=\"card-profesor\">\n                        <div class=\"row mx-0 align-items-center\">\n                            <div class=\"col-12 col-lg-3 px-0 py-5 py-lg-0\">\n                                <div class=\"wrapper-img-profesor\">\n                                    <figure class=\"img-profesor img-profesor-bg \">\n                                        <img src=\"https:\/\/recursos.existaya.com\/mktu_jobs\/wp-content\/themes\/mktu_theme\/images\/background-foto.svg\" alt=\"\" class=\"\">\n                                    <\/figure>\n                                    <figure class=\"img-profesor wrapper-rounded\">\n                                        <img src=\"\" alt=\"\" class=\"\">\n                                    <\/figure>\n                                <\/div>\n\n                            <\/div>\n                            <div class=\"col-12 col-lg-9 pr-lg-4\">\n                                <div class=\"mt-3\">\n                                    <h3 class=\"px-0  text--aeonikBold text--mdi text--center-responsive\">\n                                        Maialen Fern\u00e1ndez Serra                                    <\/h3>\n                                <\/div>\n                                <div>\n                                    <p class=\"px-0 text--lila text--aeonikRegular text--mdi text--center-responsive\">\n                                                                            <\/p>\n                                <\/div>\n                                <div class=\"redes-profesor d-flex justify-content-center justify-content-lg-start mb-3\">\n                                   <!-- <a href=\" \" class=\"mr-3\">\n                                        <spanc class=\"icon-facebook-1\"><\/span>\n                                    <\/a>\n                                    <a href=\" \" class=\"mr-3\">\n                                        <spanc class=\"icon-twitter\"><\/span>\n                                    <\/a>-->\n                                                                    <\/div>\n                                <div class=\"mb-3\">\n                                    <p class=\"px-0 m-0 text--lila text--aeonikRegular text--m text--center-responsive\">\n                                                                            <\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n\n                    <\/div>\n    <\/section>","protected":false},"excerpt":{"rendered":"<p>El video es el futuro de la 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